Inside Experience Design Course May 2014

From May 13-15th In Good Company carried out, in collaboration with partners and the KaosPilots in Aarhus, Denmark, the first open sign-up course for international professionals in experience design in Scandinavia.

The 3 days were a tour de force into the world of designing and staging meaningful experiences – methodologically, theoretically and above all: in practice!

If terms and concepts such as pre-exposure, extension, personal/social/physical context, Imagineering, wholeness-oriented experience-approach, theming, sensory stimulation, co-creation, generosity, compassion, transparency and authenticity weren’t familiar before the course, there is a great chance that they are now.

20 unique participants from Denmark, Norway, Sweden, Germany & Brazil made the 3 days extremely touching, memorable and learningful. They came with backgrounds in design, management, advertisement, sales & tech – they left as experts in the rare discipline of relational architecture.

The backbone of the course was the immersion into 3 unique real world challenges brought in by 3 of the participants that called out for innovative experience design solutions.

The experience challenges

 The challenges we worked with:

  • What is the unique experience that will tie customers closer to a large scandinavian provider of broadband, tv & internet?
  • What kind of organizational experience concept can inspire for personal growth and meaningful challenges for 400 employees in gazelle-company – annual 40% growth rate – in the creative & communication-industry in Sao Paolo, Brazil?
  • How would one design a unique and powerful experience conference that brings together leaders across sectors and industries? The conference is about organizational innovation & positive organizational change. And what kind of events & activities will tie unique experience to the conference both before and after?

"Nothing less than a life-changing experience - personally as well as professionally - was what happened during the three days of the Imagineering experience design program at KaosPilot in May 2014"

Luisa Bernardes Martini Co-founder of FLAG CX, The Creative Disruption Network, Sao Paolo, Brazil - FLAG is a holding of 14 companies inside the creative and communication industry, based in São Paulo, Brazil, with 350+ employees and a growth rate of 40% a year.

The course – KaosPilot Experience Design

The Experience Design Course is a collaboration between the school of creative & social entrepreneurship, KaosPilot in Aarhus, Denmark and In Good Company, Oslo, Norway. Along with partners CORE by Mikkeline Kierkgaard & Andy Sontag.

Next course November 19th-21st

We are already plotting on the design of the next open sign-up course which will also take place in Aarhus, Denmark. Dates are 19th-21st of November. Location to be announced. For more info on course and sign up, go to: – and check out the May-course experience on Facebook!

  • Thanx to Jacob Buchbjerg & Mads Hovgaard for turning food-catering into a veritable Michelin-experience, and for being such great people!
  • Thanx to Mads Peter & Mads at Institut for X, DAK, A-huset/Godsbanen, Aarhus for letting us use your sensational environment as location for the experience course, and thanx to all the good, friendly and dynamic people down there for having us! And to young talent photographer, Jens Thimm Valsted who just showed up out of nowhere and shot beautiful photos during the course and then let us use them!
  • Thanx to great person, Roger Olden for marketing and FB-support!
  • And finally thanx to KaosPilots Mikkeline Kierkgaard & Andy Sontag of CORE for co-producing and co-facilitating this excellent course with In Good Company. You are almost ridiculously talented and we feel so privileged to work with you!